Travel Magazine

Ultimate Winery Experiences Australia

  • Written by Sarah Ireland


Iconic Hunter Valley Winery, Tyrrell's, Joins Ultimate Winery Experiences Australia

Ultimate Winery Experiences Australia ('UWEA') announced today the inclusion of famed Hunter Valley winery, Tyrrell's into the collection. The Tyrrell family has been producing outstanding wines in the Hunter Valley since 1858 and the winery is one of the oldest and most successful in the region.  The historic cellar door has become a bucket-list destination for lovers of Australian wine and UWEA looks forward to promoting this Hunter Valley institution to potential visitors long into the future.

Kate Shilling, Executive Officer of UWEA says:

“We're thrilled to continue the expansion of the UWEA collection in the Hunter Valley.  As such a tourism hotspot, and so close to Sydney, the Hunter Valley offers international and domestic visitors the ideal introduction to Australian wine and, for us, provides an opportunity to fly the flag for Australia's wine regions further afield.”

Headed up by fourth generation family member Bruce Tyrrell, Tyrrell's is home to some of Australia's most awarded wines including the iconic Vat 1 Semillon. Since 1971, Tyrrell's has been awarded over 5,000 trophies and medals.

Visitors to the Tyrrell's cellar door can enjoy award-winning wines as well as tours to experience first-hand the old oak vats and historic red cellar still in full operation, the original iron bark hut that Edward Tyrrell lived in, and the Short Flat Vineyard, home of Australia's most awarded white wine, Vat 1 Semillon, with its vines first planted in 1923.

Chief Operating Officer and fifth generation family-member, Chris Tyrrell, says of joining UWEA:

“UWEA represents a fantastic opportunity for Tyrrell's to align with, and learn from, like-minded brands, all focussed on wine tourism and visitor experience.  We look forward to continuing to build on our current offering with exciting new experiences in the future.”

Ultimate Winery Experiences now available at Tyrrell's include:

VIP Premium Tour & Tasting Experience: A member of the Tyrrell's winemaking team guides an exploration of the vineyard and behind the scenes in the winery.  Guests will taste wine directly from the barrel before a tutored tasting of Tyrrell's award-winning Single Vineyard and Winemaker's Selection wines, including current vintages and museum wines, carefully selected from the Tyrrell family's private cellar.

The Exclusive Sacred Sites Experience: Fourth Generation, Bruce Tyrrell, or Fifth Generation, Chris Tyrrell, will host guests on a private and personalised tour of Tyrrell's Sacred Sites vineyards. The Sacred Sites are ungrafted dry-grown vineyards which are over 100 years old. These vineyards are still producing exceptional fruit which is made into some of the most sought-after wines in Australia. The experience also includes a winery tour and barrel tasting, a tutored tasting of the Sacred Sites collection and the option to include a four-course lunch in the winery matched with some specially selected Museum wines from the Tyrrell family's private cellar.

The UWEA group now comprises 23 member wineries, with representation in most of Australia's renowned wine regions across six states.  In New South Wales: Audrey Wilkinson, Brokenwood Wines and Tyrrell's in the Hunter Valley.  In Victoria: De Bortoli in the Yarra Valley, Pizzini Wines and Brown Brothers in the King Valley, Montalto on the Mornington Peninsula and Tahbilk in Nagambie Lakes. In South Australia: Penfold's Magill Estate in the Adelaide Hills, Yalumba in the Eden Valley, Jacob's Creek, St Hugo and Seppeltsfield in the Barossa Valley, d'Arenberg, Gemtree and Wirra Wirra Wines in McLaren Vale.  In Tasmania: Moorilla Estate and Josef Chromy Wines.  In Western Australia: Leeuwin Estate, Vasse Felix and Voyager Estate in Margaret River and Mandoon Estate in the Swan Valley.   In Queensland: Sirromet, in Mount Cotton, producing wines from the Granite Belt region.

For more information, the consumer website has all experiences listed http://www.ultimatewineryexperiences.com.au/experiences/with a user-friendly search tool where you can search by winery, by region, or by experience type.

Detailed rate sheets can also be downloaded from the UWEA trade website https://tradepartnerservices.com/c/uwea/, where the UWEA image library, fact sheets and wine trail itineraries are also available for download.

The entire UWEA experience collection can be downloaded in English, and features products in Mandarin.

By Sarah Ireland

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